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Association of Independent Bookstores in Pays-de-la-Loire (Alip)

Design of a communication campaign for Alip so as to highlight independent bookstores and their new web platform to create a link between readers and booksellers. The concept was to play on the idea of line related to both reading and the "online" platform.
Copywriting: Benjamin reverdy
Printing: Allais

     


book bookstore storefront books livre indépendant libraire nantes les bien aimés

communication campagne marque page poster affiche

marque page auto pro bookmark

The main medium of this communication campaign is an paper book-cover. It is affixed by the bookseller on the books purchased by the customers. These customers will then become the vectors of this communication campaign. These protectives cover were printed on a Savile Row Plain Camel 100gsm paper from Fedrigoni.

fold paper origami book cover

web bewsite bookstores france pats-de-la-loire alip

alip bookstores librairie pats-de-la)loire libraire design

printing nantes pantone paper ink design poster bookstore