Association of Independent Bookstores in Pays-de-la-Loire (Alip)

Design of a communication campaign for Alip so as to highlight independent bookstores and their new web platform to create a link between readers and booksellers. The concept was to play on the idea of line related to both reading and the "online" platform.
Copywriting: Benjamin reverdy
Printing: Allais

The main medium of this communication campaign is an paper book-cover. It is affixed by the bookseller on the books purchased by the customers. These customers will then become the vectors of this communication campaign. These protectives cover were printed on a Savile Row Plain Camel 100gsm paper from Fedrigoni.